😍 How To Brand Your New Offer

Got a shiny new idea ready to launch? Maybe it’s a workshop, retreat, or course…

So exciting, right?

And if you’re anything like me, you’ve already been dreaming about how it’s going to look... the colours, the vibe, the visuals that’ll grab attention and make people take notice.

But then you hit that tricky part… you want it to feel new and exciting, without straying so far that it looks like it came from someone else’s brand.

Because launching something new doesn’t mean creating a whole new brand.

In this episode, I’m breaking down how to brand your new offer so it feels fresh, exciting, and totally “you”, without confusing your audience or losing your signature vibe.

We’ll chat about:

• The biggest mistakes people make when branding a new offer
• The three must-ask questions before you even start designing
• How to keep your new offer connected to your existing brand
• Easy visual tweaks that make it pop (without starting from scratch)
• Why consistency is your not-so-secret superpower

If you’re mapping out something new for next year this episode will save you hours (and a major brand headache).

x Morgan

Connect with me:

• Follow The Fearless Designer on Instagram
  @the.fearless.designer
  
  
• Head to The Fearless Designer Website for more info
  www.thefearlessdesigner.com.au

Transcript

Hello. Welcome back to the Fearless Designer podcast. Thank you for joining me. I have been a little bit under the weather, so if you can hear it in my voice, I'm so sorry. I'm going to push through. Hopefully you can too, and it doesn't make your eyes water listening to me talk. But I have a really fabulous thing that I want to chat about. I've had it come up a lot.

I think it's because we're moving into that time of year where we're having that time and that space to sit down and assess our service offering, what we're planning to do for the new year. Maybe we're thinking about a new running, a new workshop or a course or a retreat, or just a totally new service offering altogether, like a whole new thing. And I'm sure if you're anything like me, you feel really excited about this. It's super creative time. You're full of ideas and then you kind of get to the point where you're like, hey, how do I actually brand this thing? Because on one hand you want it to have its own vibe because it's something new and exciting and you want it to be fresh and different. But on the other hand, you want people to be like, hey, hang on a second, who's running this thing? Who is this? What is this brand? So that's what I wanted to chat to you today about. How do we get that balance? How do we brand your new offer or event or service without going off brand? But how do we still make it feel exciting and unique, but really connected to you and the business that you're already running? We need to find that sweet spot. Hello and welcome to the Fearless Designer Podcast.

I'm your host, Morgan McDonald, aka the fearless designer, and I'm here to help you embrace your your fears, level up your visual brand, and take your business to fearless new heights. For two decades, I've worked with business owners just like you, designing brands that are bold, consistent and authentic. I've lived a profesh corporate life as a graphic designer and I've also spent the last 13 years running my own brand and graphic design business. So whether you're running a six or seven figure business, craving a brand refresh or or just ready to add a little more wow to your visuals, I got you. Each week we'll dive into Fearless brand strategies, design tips that you actually can use, live brand audits, and interviews with fellow business owners who have dared to do things differently. So if you're ready to stop playing small, take control of your Brand and lead with confidence. You're in the right place. Let's go.

So first up, one of the most common questions that I get is, why does this even matter? Because it does matter. People get it so wrong. They either launch a new offer that looks nothing like their core brand, so it ends up feeling really disconnected or confusing, or they stay too close to their current branding, so it just kind of feels like a remix of what they've already done, just with a different title. And neither one of those extremes helps your brand to grow in a strong and strategic way. So when you create something new, like a new offer, new product, new event, it's actually an extension of your brand. It's like, I know this is so lame, but it's like a branch of the same tree. The roots are the same. So your purpose and your values and your audience and your voice, they're all the same.

But the leaves can look different. And that's because it's a new season, a new expression. And here's the thing, your audience connects with familiar things. They buy from brands that they recognize. They buy from brands that they trust. So even if you want your new offer to feel really fresh and exciting, and it still needs to look like it belongs to you. So before we even talk visuals, we've got to go back to strategy. Because your new offer doesn't exist in isolation.

It needs to make sense inside your brand ecosystem. So ask yourself these three questions before you even get into Canva. Don't touch any colors, don't touch any fonts. Nothing. We need to start here with these three essential questions. First of all, why does this new offer exist? What problem does it solve? What transformation does it offer, and how does that align with your bigger purpose? Number two, who is it for? Is it the same audience that you already serve, or is it a slightly different group? For example, maybe your main brand targets established service business owners, but your new offer helps people who are just starting out in terms of branding. That's a really big shift and it will definitely influence your tone and visual. And finally, number three, where does it sit in the client journey? Is it a high end signature experience or is it more of a low entry, community style program? Because that positioning helps you decide how elevated or relaxed the branding needs to feel.

So when I created my how to Design a fearless Brand workshop, it wasn't just a random spinoff. It was part of a bigger journey. It was helping business owners start their fearless brand journey before they're ready for deeper work. It's still the fearless Designer. It still has my tone and my fonts and my vibe, but it's got this own little spark of energy. It's lighter, it's more interactive, and it's designed for a live experience. So I want you to think about how your new offer supports your bigger brand story. Maybe if your main brand is the headline act, this new offer is a supporting act that builds momentum for what you do overall.

Maybe it's a lead into a bigger service offering. So, for example, if you're running a very small ticket workshop, that may be the lead in for your big brand service offering. So, for example, for me, how to Design a Fearless Brand was a lead in to work with me and my agency on a more continuous and ongoing level and at a higher ticket price, too. All right, let's talk about the good stuff. Let's talk about visuals, because this is where people get way too excited and end up creating something that feels like a totally new business. Here's the key. You don't need to reinvent your entire brand to launch something new, but what you do need to identify is which elements are going to stay consistent and which ones you'll flex. So here's how I approach it.

First of all, keep your core brand DNA consistent. And I'm talking main fonts, your core color palette, your tone of voice, they should all stay within the same realm. Add from here a unique accent. This could be a different color or an additional color. It could be a graphic element, or it could even be a slightly different layout style, something that gives it new energy, all while it's still living inside your visual universe. I kind of. I kind of like to think of it like your new offer is an outfit change, not a personality transplant. It's still you, but maybe it's dressed for a different occasion, like, I don't know, like, you're still the fearless designer, but this time you're wearing a workshop day outfit, not your podcast day outfit.

So some ways that we can do this is to play with photography tone or a graphic style. Maybe your main brand is really minimalistic and chic, but your new offer is all about collaboration and fun. So you could bring some more movement or color or texture into the look and feel of it. Maybe your main brand uses calm, grounded tones, but this new event is a bit bold and high energy, so you dial up the contrast and the vibrancy, but you're still keeping your typography and shapes and layouts consistent. Same person, new expression. So that's the visual balance that we're after. Now, I'm pretty sure I bang on about this every episode, but let's keep things consistent across everything. That's my magic word, consistency.

Because consistency isn't boring when it comes to branding, it's actually your brand power. Here's what it does. It does build recognition. It creates trust. It makes your audience feel confident engaging with you because they know what to expect. So when you're creating a brand new offer or a workshop or a retreat or whatever, make sure your audience can look at it and instantly go, ah, yes, that's hers. A few practical tips to help with this consistency side of things is you can create its own, this offer's own Canva brand hub just for that event. So you can use the same fonts and key colors, but maybe you add a couple of new colors or a texture, but keep them all together.

You can set up Canva templates so that everything is looking the same. Keep your copy and tone of voice aligned. If your main brand is empowering and conversational, your offer shouldn't sound super corporate or robotic, which is pretty hard these days. If everyone's using AI, check your logo placement and your photography style. Keep them familiar. Because consistency isn't just what people see, it's what they actually are feeling. Even if the visual style shifts slightly, the energy should be undeniably you. And that brings me back to the photography piece.

Brand photography is such a great way to keep that consistency piece with your branding. Even though it's a new offer that you're branding. If you're using your beautiful face in a different photo shoot, the consistency is there because people can see it is you. It may be a different photo shoot, different look and feel that you're using for your main branding, but the consistency is you. They can see your face, they can see your eyes. They can make that connection so easily because they can see you. As well as consistency, everything should work in unison. This is where I want you to sit back for a moment and just zoom out.

Your brand is an ecosystem. Every offer, every event or product is a piece of that ecosystem. It doesn't live on its own. It should feed into the support and the reflection of the other parts of that ecosystem. When everything works in unison, your audience experiences your brand as a whole story, not a collection of random ideas. For example, imagine someone finds you through your podcast. Then they see your workshop. Then they join your program at every touch point.

They should feel like they're still inside your world. And that's when you know you've nailed it. And look this Is the beauty of branding done really well and strategically, when you've built a really strong foundation, you can add new layers without breaking anything. It's, you know, it's like building a house. You can decorate new rooms, but the structure is still really, really strong. So here's the big message that I want you to walk away with today. It's that your new offer doesn't have to feel disconnected or confusing. It can have its own look and feel, still belong to your brand family.

Start with the visuals. Build from your values. Keep your core visuals and tone consistent. And remember, your brand is a living and breathing thing, and it evolves with you. Every new offer is an opportunity to express another side of your brand, to show the depth of what you do. And it should still feel like you. Because at the end of the day, the goal isn't to make your new offer look pretty. It's to make it really powerful and strategic and recognizable and completely aligned with your own fearless brand.

So if you're about to launch something new, whether it's a program or an event or a workshop, or maybe you're just rebranding an offer that's evolved, it's passed, it needs it, it's ready for it. Take a minute to zoom out and ask, how does this connect to the bigger brand story that I'm building? Does it look, does it sound, and does it feel like me? I hope that makes sense. And I am so happy that you've joined me for today's episode. I hope that this helps you feel more confident about branding your next big Because a fearless brand isn't built overnight. They're built through really small, thoughtful decisions that all work together. So until next time, thank you for joining me. I can't wait to chat to you again really soon. And that's it for today's episode of the Fearless Designer podcast.

I hope you're feeling really inspired, fired up, and ready to go make some bold moves with your brand. If you loved today's episode, don't forget to hit the subscribe button so that you never miss a dose of fearless branded goodness. And if you're feeling extra generous, drop us a review. It just helps more fearless legends like you find this podcast. If you've got any ideas or questions for future Epps, please slide into my DMs or send me an email. I would love to hear from you. And until next time, keep being bold. Keep being fearless.

And remember, your brand is your superpower. So go out there and dare to be different. Bye, Sam.